Designing A Multimedia Campaign To Encourage Media Literacy In Consuming Curated Information on Social Media

CURATED: See Beyond the Feed is a multimedia campaign based in Busan, South Korea that encourages Gen Z to develop social media literacy skills in navigating today's digital information landscape. As social media increasingly shapes how people consume news and form opinions, CURATED highlights how content is often selectively presented and framed influencing the way reality is perceived. Through the campaign message, "See Beyond the Feed," audiences are encouraged to pause, question, and critically evaluate the information they encounter before believing or sharing it. The campaign combines digital and physical media into an integrated learning experience, including a social media campaign, website, mobile application prototype, educational card game, merchandise collection, and an interactive exhibition. All together, these touchpoints transform our message into engaging, accessible, and interactive experiences.