{"post":{"_id":"05b39620-677a-4769-91cf-71cd1e420b2d","additionalWorks":[{"_type":"image","image":{"_key":"e86714aba226","_type":"image","asset":{"_ref":"image-338000932cc919405009052a627c11c702538415-800x600-webp","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0.10229940860329943,"left":0.1719127977108779,"right":0.19653038569462725,"top":0.05306434778079323},"hotspot":{"_type":"sanity.imageHotspot","height":0.8446362436159073,"width":0.6315568165944949,"x":0.4876912060081253,"y":0.4753824695887469}}},{"_type":"image","image":{"_key":"08c92bf9fdd7","_type":"image","asset":{"_ref":"image-62bb2b514a6095cd67e767e9259815561ebd3193-800x600-webp","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0.20268487659921022,"right":0.2026849079020921,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.583552376032927,"x":0.49446106461567374,"y":0.5}}},{"_type":"image","image":{"_key":"e21e62381d6a","_type":"image","asset":{"_ref":"image-83ed44299c5c70ff60de1d1f8fb148437f41daa3-539x899-webp","_type":"reference"}}},{"_type":"image","image":{"_key":"d6e52ea0772b","_type":"image","asset":{"_ref":"image-8799d5a7a6b8f68d4a845827ae0dbebf3bfb6732-540x675-webp","_type":"reference"}}}],"authorContacts":[{"_key":"339d149bcffe","contactType":"linkedin","contactValue":"https://www.linkedin.com/in/violyn-aurelia?"}],"authorImage":{"_type":"image","asset":{"_ref":"image-3f9d87a5fcc795f03eeeef51c96d2d6710ef644d-590x786-webp","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0,"right":0.005500651099819953,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.46388303001898534,"x":0.49814097770195925,"y":0.5}},"authorName":"Violyn Aurelia Woediono Woe","button":null,"categories":{"category":"brand-communication","subCategoryBrand":"integrated-campaign"},"description":"Meningkatnya aktivitas belanja online membuat jumlah sampah plastik dari kemasan paket juga terus bertambah. Meski sebagian besar Generasi Z sudah menyadari dampak buruk sampah plastik terhadap lingkungan, kesadaran tersebut sering kali belum diikuti dengan tindakan nyata. Oleh karena itu, Mission Responsible hadir sebagai kampanye sosial yang mengajak Generasi Z untuk mengalahkan kebiasaan buruk yang menyebabkan sampah plastik terus menumpuk dan mulai bertanggung jawab terhadap sampah yang mereka hasilkan. Melalui pendekatan yang dekat dengan keseharian Generasi Z, kampanye ini menunjukkan bahwa sampah plastik paket masih dapat diolah menjadi produk yang bernilai, seperti plush keychain. 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