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Perancangan ini berangkat dari temuan bahwa banyak pengguna baru merasa bingung, takut melakukan kesalahan, dan khawatir mengalami cedera karena belum memahami fungsi alat, cara penggunaan, maupun alur aktivitas saat berolahraga di gym. Melalui pendekatan riset kualitatif, karya ini menghadirkan sistem media komunikasi visual yang informatif, mudah dipahami, dan ramah bagi pemula.\n\nKonsep \"Gym Equipment is Easy!\" diwujudkan melalui berbagai media, seperti poster denah, poster infografis alat gym, poster QR Code yang terhubung ke video tutorial, reels Instagram, stiker, poster survei interaktif, serta jingle. 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(SO WHAT?)","slug":{"_type":"slug","current":"karyn-margareth"},"title":"Perancangan Merchandise Berbasis Tren Visual Grafis Pop Culture di Indonesia"},{"_id":"762ab41d-8baf-416d-b7e6-64f88f290863","authorName":"Jonathan Gunawan","mainImage":{"_type":"image","asset":{"_ref":"image-8bcab9f7804475e47d47501c187ab7e3733383f6-1000x1000-webp","_type":"reference"}},"shortTitle":"Victoria Sports","slug":{"_type":"slug","current":"jonathan-gunawan"},"title":"Perancangan Visual Branding dan Strategi Promosi Media Sosial Bictoria Sports Sumbawa"},{"_id":"1690bfb9-2bf3-4297-973f-b3c28259854f","authorName":"Gracia Stefani","mainImage":{"_type":"image","asset":{"_ref":"image-06b26738231b4487cc1511a857970db7b37326c5-1000x1000-webp","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0.13899749722877802,"right":0.13354661498451215,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.7274558877867099,"x":0.5027254411221329,"y":0.5}},"shortTitle":"Brownies Semut","slug":{"_type":"slug","current":"gracia-stefani"},"title":"Perancangan Strategi Komunikasi Visual Brownies Semut Berbasis Nilai Budaya Bali"}]}